With #GivingTuesday approaching, scaling smaller dollar donations from a broad group of supporters can be critical in closing fundraising gaps––which is why fundraising on Mobilize is designed to help you tap into the network of supporters that are already committed to your cause.
After signing up to take an action with your organization, supporters are particularly motivated and twice as likely to donate. We have seen that 13% of users shown a prompt after signing up go on to initiate a donation averaging $31. This simple addition to your upcoming Mobilize events gives you the type of passive giving that will help you trickle toward your #GivingTuesday fundraising goals.
Let’s take a closer look at the tools for fundraising on Mobilize:
With post-signup donation asks, Mobilize allows you to integrate your favorite donation service into our platform by using your donation link and setting specific dollar amount options for supporters to choose from. Once you have updated those features, you then configure your events to ask for donations. You don’t have to wait until #GivingTuesday—make a small ask whenever you host an event or online action. If you don’t need additional funds, consider redirecting your donations to another like-minded organization with a mission that aligns with your own.
Our new EveryAction grassroots fundraising integration makes it even easier to convert your existing volunteers and supporters into donors and fundraisers, by allowing them to donate to sign up for your events, or host their own fundraisers for friends and family!
You can also ask supporters to donate in the notification emails that get sent out by your organization through Mobilize. Is your organization using the automated weekly newsletter? Donation asks can be included in those emails, too!
Need additional tips? Check out Mobilize’s 5 tips to turn volunteers into fundraisers for #GivingTuesday to explore how you can maximize your existing network.
